Katana, an Estonian startup that has constructed manufacturing-specific enterprise useful resource planning (ERP) software program for SMBs, has raised $11 million in Sequence A funding.

Main the spherical is European enterprise capital agency Atomico, with participation from angel traders Ott Kaukver (Checkout.com CTO), Sten Tamkivi (CPO Topia, previously Skype), Sergei Anikin (CTO, Pipedrive) and Kairi Pauskar (former TransferWise HR Architect). Earlier backer 42Cap additionally adopted on, bringing the whole funding raised by the corporate up to now to $16 million.

Based in 2017 by Kristjan Vilosius (CEO), Priit Kaasik (engineering lead) and Hannes Kert (CCO), Katana positions itself because the “entrepreneur producer’s secret weapon” with a plug-and-play ERP for small to medium-sized producers. The concept is to wean firms off current antiquated instruments corresponding to spreadsheets and legacy software program to handle stock and manufacturing. The startup can also be enjoying into macro traits, corresponding to the appearance of on-line marketplaces and D2C e-commerce, which might be leading to an explosion of impartial makers, spanning cosmetics to dwelling décor, electronics to attire, and meals and drinks.

“We’re seeing a worldwide renaissance of small manufacturing pushed by the rise of e-commerce instruments and shopper demand for bespoke merchandise produced regionally,” says Vilosius. “Simply stroll round any massive metropolis from London to San Francisco, and also you’ll see workshops throughout you. Somebody’s making natural cosmetics right here; over there, somebody is making electrical bikes. These firms are run by passionate entrepreneurs promoting by way of conventional channels, but additionally promoting by way of direct-to-consumer channels, e-commerce shops and marketplaces, and so forth. This can be a large increase of makers desirous to create merchandise and promote them globally, and it isn’t a pattern that can disappear tomorrow”.

The issue, nevertheless, is that small and medium-sized producers don’t have the suitable software program to help workflows essential to promote by way of a number of channels — and that is the place Katana is available in. The plug-and-play software program claims a superior UX designed particularly to energy boutique manufacturing, together with performance supporting the workflows of contemporary producers, i.e. stock management and optimization, and buying supplies, managing bill-of-materials, monitoring prices and extra. It additionally affords an API and integrations with widespread e-commerce gross sales channels and accounting instruments corresponding to Shopify, Amazon, WooCommerce, QuickBooks, Xero and others.

“We now have constructed the world’s most self on-board-able manufacturing ERP, and that’s a vital differentiation between us and rivals,” explains Vilosius. “Implementation is so easy that greater than half of Katana’s customers self-onboard. It takes lower than every week on common to get Katana up and operating, in comparison with months for rivals”.

For instance of how an organization may use Katana, think about a boutique producer utilizing Shopify as their predominant gross sales channel. As soon as configured, Katana pulls in orders from Shopify and is aware of whether or not or not the product is out there so it may be shipped instantly. If it’s unavailable, Katana shows if the required uncooked supplies wanted to fabricate are in inventory and by when the product may very well be completed. “We deal with your entire course of from getting the uncooked supplies within the warehouse to planning manufacturing actions, executing and delivery when the product is finished,” says Vilosius.

Katana software screen shot

Picture Credit: Katana

Cue assertion from Atomico accomplice Ben Blume, who joins the Katana board: “Atomico has at all times believed within the energy of Estonian-built engineering and product, and as we obtained to know the group at Katana, we noticed a well-recognized sample: a relentlessly product-focussed group with the unbelievable skill to construct and assume from their buyer’s viewpoint, and an unwavering perception {that a} new technology of producers with massive concepts shouldn’t must accept lower than world-class expertise to help them.”


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